Class Apart

A one-of-its-kind intellectual property, that formed a unique paragon crafted to create a remarkable knowledge sharing platform for the leaders of tomorrow, in collaboration with renowned experts and esteemed educational institutions from around the world.

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The nomenclature for this IP was meant to be a key to the profound belief that knowledge is unconditional and beyond boundaries, so sharing is the only way to widen the horizon amongst extraordinary achievers determining - ‘the more you learn, the more you know.’ Similarly, education is not restricted to the four walls of a classroom for those who stand apart with their individual strengths, and that is exactly what formed ‘CLASS APART’ which thrives on the significance of that vision.

To support this core understanding behind the name and importance of knowledge-sharing, the logo design exhibited a sense of uniqueness yet minimalism by the usage of a key pneumonic.

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A detailed strategy was put together to ensure the objective was fulfilled in the truest sense and Class Apart was brought alive as a vision and a platform that every client of the brand, yearned for.

All external communication prior to and after the event that included emailers, teaser videos, classroom branding, the after movie and a coffee table book saw us bring Class Apart to life.

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