Establishing an IP for the 'her'fluencers
Ever heard of a hotel made for millennials?
The world’s first hospitality brand that is ‘Different by Design’ made its way into India to capture the booming Indian millennial market.
A hotel equipped with artificial intelligence, driven by social media emojis and built keeping in mind the taste of today’s generation -
commanded a launch that does just that.
So we took ‘aloft’ a little too seriously.