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Unfolding the Art of War.

It was that time of the year when the entire clan of the brand came together to re-unite, relinquish and re-build the strategies for the forthcoming year. 

Belonging to a market that identifies itself with cut throat competition, marketing challenges and war like strategies and tactics, the Chief of the Army at Bestseller decided to mentor his army of employees by transforming his annual presentation into a story.


A story that we at Preface conceptualized, scripted, strategized and designed by bringing to life the Art of War. Taking cue from all the tactics and strategies that the book has taught military forces, government bodies and sports teams around the world, we devised the perfect war plan that was experienced on a larger than life 90' LED screen by over 400 employees of Bestseller.

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