“Everyone is handed adversity in life. No one’s journey is easy. It’s how you handle it that makes people unique” - a thought that resonated with us and directed the conflict at hand towards aresolution with two key words in mind, ’fun’ and ‘interactive’ - finally taking the form of an experiential uproar bringing alive a single term that we tend to use often at work, FYI.

While this abbreviation is known as ‘for your information,’ we added a tad bit of twist in conjunction to our core objective and created ‘FYI – Forever Young & Innovative.’

An internal annual property to motivate the employees and direct them to stay forever young and innovative. This alongside the keywords, gave birth to the logo design. 

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The strategy moulded into various mediums of communication and engagement as an integrated internal marketing exercise.

It started with emailers and teaser videos that were intended towards creating a buzz prior to the event. Further leading to the on-ground branded collaterals, concept film and a power packed musical interaction.