Christmas 2018

The finest toy shop in the world brings alive Christmas at its stores throughout the globe in an unforgettable way, leaving its loyalists in awe.

This year, with Jingle Bells and reindeers, Santa made his way in a single-horse open sleigh as Hamleys made India experience their annual Christmas Toy Parade amidst great pomp and show. The parade was followed by innumerable experiences of the festival at their multiple stores.

The experiential touch-points and ideas put together added value to the balance between the brand and the Indian consumer market.