Establishing an IP for the 'her'fluencers
One of India's fastest growing private wealth management firms in India with an AUM of Rs. 1.40 trillion, wanted to introduce an
intellectual property that caters to 'women only.'
The objective of establishing the IP was to influence, inform and inspire the multi-faceted women of today - across different walks of life.
Preface was entrusted with the quest of creating a brand for this thought, that would rightly bring out the objective and intent of the values and mission followed by the IIFL group - taking it forward across all integrated marketing communications.
A brand that we named - HERSELF.
Using the principles of design and brand identity, we brought the name alive by making the property where they live their moment of reflecting upon themselves. Each of the branding and touch-points reflected the same language and thought, to eventually create a strong brand recall for Herself.