Zee TV Entertainment.
a new app for a new India.
Pioneer of the Indian television space that revolutionized the way entertainment was perceived in the country. Zee, since its inception has given India some of its most iconic and legendary shows over the past few decades.
In the changing times of OTT platforms, Zee too was advancing to create and deliver content just the way today’s audience consumes it.
The difference being, its vision and intent of showcasing global content in the local languages - thus deserving a launch story that went beyond boundaries of nations, regions, cultures and most importantly languages.
And we did just that, with ideas and a designed video presentation that brought alive the above story in its most truest sense.